When it comes to golf bags, Vessel is the best of the best. An elite brand renowned for its high quality equipment and used by the best players in the world. 6EZ Group became the license partner of Vessel in 2022, bringing the brand to the UK market for the first time.
As a predominately online brand we wanted to position Vessel within premium bricks and mortar retailers, located at the top 200 golf courses in the UK and Ireland. These partnerships have helped to introduce Vessel to a completely new audience of golfers that are actively seeking premium products. In addition, we have built a programme of connections and collaborations with influencers, celebrities, exclusive golf groups and likeminded brands, all designed to drive fame for the brand and develop sales opportunities.
6EZ Group also handles fulfilment of all sales through our purpose built trade platform, allowing for a seamless process for both the brand and customer. As part of the commercial delivery, we have also delivered a number of in-store touch screen ordering terminals allowing in store customers to order stock or personalised product direct to their home – creating a unique brand experience environment and a way to collect customer data that can be used in the future.