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· US based golf brand Vessel partner with end-to-end sports brand consultancy 6EZ in the UK

· 6EZ Group will manage Vessel E-Commerce, and B2B strategy and execution in UK

· Vessel provide luxury and customisable golf bags, with hundreds of pro athletes using their bags on tour


The 6EZ Group, a Nottingham end-to-end sports brand consultancy, has signed a multi-year exclusive distribution partnership with golf brand Vessel.

The partnership will see luxury sporting goods brand Vessel and the 6EZ Group join forces to deliver an e-commerce, licensing and wholesale strategy for the UK, fast tracking the growth of the brand in the sports industry.

Vessel, celebrating their tenth anniversary this year, creates luxury sporting goods and has become the golf bag of choice for hundreds of professionals and amateur players around the world.

The fully customisable bags will be available direct to consumer via the Vessel e-commerce platform for the first time in the UK.


Ben Thompson, CEO of 6EZ group said: “Vessel is renowned worldwide as the bag of choice and we are delighted to be working in partnership with them to help deliver the UK strategy and growth plan.

“The 6EZ approach to partnership distribution is aligned with our passion and expertise for fast track sports brand growth that combines our end to end solution and 4 C’s framework to create, communicate, connect and commercialise.

“We are honoured that Vessel have entrusted the group to be brand guardians in the UK and we look forward to working closely with them over the coming years.”


Vessel CEO Ron Shaw, commented: “From day one we could tell that the 6EZ Group team would manage the distribution partnership in a way that put the brand at the heart of the approach, and we are excited about the growth potential in the UK market.

“Their innovative and driven approach matches perfectly with our brand values and our exclusive agreement will be a significant step change in the UK.

“Our rapid growth in other markets is attributed to the quality of our golf collection and has become the choice of carry for hundreds of players around the world.”

The 6EZ Group has a long history of helping to launch US brands to the UK market having previously worked with the likes of Under Armour, the NFL International Series, the MLS and Stix.


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